Women working in Bureau of Engraving and Printing in Washington, D.C., 1889. Frances Benjamin Johnston Collection. Prints and Photographs Division.

TUPPERWARE! tells the story of Brownie Wise, the self-taught saleswoman who built an empire for inventor Earl Tupper out of bowls that burped. Brownie was an intuitive marketing genius who trained a small army of Tupperware Ladies to put on Tupperware parties in living rooms across America in the 1950s. The film explores the lives of working class women who are rarely seen on television.

BEFORE SHOOOTING THE FILM, we interviewed nearly three hundred women who were Tupperware dealers, managers, and distributors in the 1950s. And we found rare home movie and company footage in basements, attics, barns and warehouses. In the final film, this footage is interwoven with fabulous, funny, and touching stories told by the Tupperware Ladies who witnessed the company’s early years. The film gets its audience to laugh, but it also raises profound questions about gender, class, and the growth of consumer culture after WWII.